
Outsourcing leader in the health and beauty industry, Ceuta Healthcare, has its eyes set on the Middle East as it looks to further grow its phenomenally successful International Alliance.
The multi award-winning Bournemouth-based company will be exhibiting at the largest healthcare event for the Middle East, Arab Health, taking place in Dubai from Monday January 26 to Thursday January 29.
Following its recent success at the 2008 European Outsourcing Awards, Ceuta will be promoting its International Alliance, which already covers
some 65 markets across the globe, with a view to expanding its network across the whole Middle East region.
Ceuta will also showcase its own brands at the event, which include Shield Soap, Halos n Horns and Oralmedic. The company will look to establish relationships with distributors with the aim to increase brand awareness in untapped markets.
Director of International Development at Ceuta Healthcare, Peter Burrows, says:
“The Ceuta Alliance network was formed across Europe, Africa and Australasia, in response to requests from a number of our existing UK clients. Ceuta is now looking to expand the network in the Middle East and, to assist us in our aim, Arab Health will provide us with a gateway into one of the world’s most important and fastest growing health & beauty markets.”
The Arab Health event attracted more than 37,000 people in 2007 and there were more than 2,000 exhibitors from 64 countries.
The exhibition includes dedicated areas for pharmacy, medical laboratories, dentistry, health services and hospital design, with the aim to unite key people in these industries.